Image Optimization
Automatic image optimization
Image Optimization automatically optimizes images at the edge, converting them to WebP/AVIF, resizing them, and compressing them without visible quality loss. The system detects device type, screen size, and network conditions, dynamically adjusting images. Integration via URL API or VCL enables optimization without changes to origin content.
Enterprise-grade protection compliant with regulatory requirements and security standards
Fast deployment with minimal resource overhead
Dedicated support from a certified partner
Easy integration with your existing infrastructure
Key features
- Automatic conversion to WebP and AVIF with fallback to JPEG/PNG
- Dynamic resizing and cropping via URL parameters or VCL
- Quality optimization with perceptual analysis preserving visual quality
- Integration with client hints for device-aware serving (DPR, viewport)
- Integration with lazy loading via Intersection Observer API
Business benefits
- 70% reduction in image payload, improving LCP (Largest Contentful Paint)
- Automation eliminating the manual image processing workflow
- Lower bandwidth and storage costs through on-the-fly optimization
- Improved Core Web Vitals translating into better SEO rankings
- No CMS changes required - optimization through edge transformation
Why Fastly?
An edge cloud platform offering a next-generation CDN, advanced WAF, and DDoS protection. Fastly stands out with its performance, flexibility, and the ability to deploy security logic directly at the edge, blocking threats as close to their source as possible.
Need Image Optimization in your organization?
As a certified Fastly partner, we'll help you deploy and configure the solution.